To celebrate the Pink Floyd “Later Years” box set, the band’s first ever AR experience allowed users to place iconic album art imagery within their world. With one tap, the they could capture their creation with the Later Years branding to then share with their social networks. The objective was to widen the promotional scope of the Pink Floyd Later Years box set by appealing to multiple generations of fans. The experience was hosted via 8th Wall platform and hosted as a webAR experience, with no app needed.
ROLE: Creative Direction