MOFAD

MOFAD
Animated Explainers

Eater, Vox Creative and brand partner Infiniti, collaborated in the launch of the Museum of Food and Drink (MOFAD) in Brooklyn, NY. Mofad Lab, hosted by Eater.com serves as an online hub for all content to consume beyond the museum. These three animated explainers launched as part of MOFAD’s first exhibit Flavor: Making it and Faking It.

ROLE: Creative Direction

The Journey of Vanilla: From Plant to Extract

Modern Alchemy: Reverse Engineering Flavor

Flavor Mechanics: Understanding Olfaction

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