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Generation TV

Generation: TV
Exploring a lifetime of TV moments

 

From the days of three broadcast networks through the explosion of multichannel cable and the rise of the internet, TV has been the principal lens through which Americans collectively experienced moments of national consequence, whether triumphant, tragic or trivial. If you missed a moment, you were left out of the conversation.

But TV isn't what it used to be — it's better. Propelled by the internet and mobile technology, TV has escaped the living room, enabling us to take it with us wherever we go and ensure we never miss out on a shared moment. This served as a 4-Part branded content series.

 

ROLE: Creative Director, Director, Art Direction

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